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Here are all the stories that my everyday work writes. In addition, you will find everything about the topic of "digital business" here.
Dynamic QR Code Explained: Benefits, Use Cases, and How to Use It in Campaigns
Dynamic QR Code Explained: Benefits, Use Cases, and How to Use It in Campaigns This post clarifies what a dynamic QR code is and how it differs from static QR codes, so you can more quickly assess whether
Effective newsletter design: How to increase open rates and customer loyalty
Effective newsletter design: How to increase open rates and customer loyalty Many newsletters end up unread — yet good newsletter design often decides between being ignored and being relevant: higher open rates, more clicks, and long-term
How to create compelling advertising videos with AI animations — a practical guide
How to create compelling advertising videos with AI animations — a practical guide AI is changing how advertising videos are produced – faster and more cost-effectively, but not automatically brand-compliant. In this practical guide, we show
WebP Format: The Ultimate Guide to Optimized Web Graphics
WebP Format: The Ultimate Guide to Optimized Web Graphics Introduction Welcome to our ultimate guide to the WebP format! If you've ever wondered how to optimize your web graphics, you've come to the right place. That
7 Common Mistakes to Avoid When Designing Newsletters
7 Common Mistakes You Should Avoid When Designing Newsletters Introduction Welcome to the exciting world of newsletter design! If you thought that creating a newsletter was as easy as putting it together
Unleashing Creativity: The Most Inspirational Quotes for Designers
Unleash Creativity: The Most Inspirational Quotes for Designers Introduction Welcome to the exciting world of creativity! If you're a designer, you know that creativity isn't just a buzzword – it's your lifeblood. In
Voice Branding: How to Give Your Brand a Distinctive Voice
Voice Branding: How to Give Your Brand a Distinctive Voice Introduction to Voice Branding In today's digital landscape, where visual content often takes center stage, the importance of voice branding may initially seem un
AI Animations: The Gamechanger for Modern Marketing Campaigns
AI Animations: The Gamechanger for Modern Marketing Campaigns Introduction Welcome to the exciting world of AI animation! If you think animation is just for kids movies or cartoons, buckle up, because we're here
The legal requirements for web accessibility: What to expect in 2025
The legal requirements for web accessibility: What we can expect in 2025 Introduction The digital world is developing rapidly, and with it the requirements for web accessibility are increasing. By 2025 at the latest, accessibility will be
Newsletter Design Trends: How to Captivate Your Readers Right from the Start
Newsletter Design Trends: How to Captivate Your Readers Right From the Start In today's digital communication, the design of a newsletter is crucial for success. With the ever-increasing flood of emails, newsletters don't just need to
From paper to process: Why personas are so much more than just documents
Hey, have you ever heard of personas and wondered what the hell that actually does? Me too! And I'm telling you, I've stumbled over the same stone more than once. But let me tell you why all this
A fascinating experience with a music sampler and ChatGPT
The beginning of my journey Sometimes buying new music equipment can turn into an amazing journey, and I recently experienced just such a journey. About a week ago I bought a music sampler and a matching controller Keybo
