Effective newsletter design: How to increase open rates and customer loyalty
Effective newsletter design: How to increase open rates and customer loyalty Many newsletters end up unread – yet good newsletter design often decides between being ignored and being relevant: higher open rates, more clicks, and long-term customer loyalty. In this practical guide, you will receive clear rules for mobile-first layouts, subject lines, technical deliverability, and A/B tests, as well as concrete templates and a 10-point checklist for immediate use. […]
How to create compelling advertising videos with AI animations — a practical guide
How to create compelling advertising videos with AI animations — a practical guide AI is changing how advertising videos are produced – faster and more cost-effectively, but not automatically brand-compliant. In this practical guide, we show you in a hands-on way how to meaningfully integrate AI animation into a continuous workflow, which tools really work, and which legal pitfalls need to be considered. You will receive […]
WebP Format: The Ultimate Guide to Optimized Web Graphics
WebP Format: The Ultimate Guide to Optimized Web Graphics Introduction Welcome to our ultimate guide to the WebP format! If you've ever wondered how to optimize your web graphics, you've come to the right place. The WebP file format isn't just another image format – it's a revolution in the world of digital images! Developed by [...]
7 Common Mistakes to Avoid When Designing Newsletters
7 Common Mistakes You Should Avoid When Designing Newsletters Introduction Welcome to the exciting world of newsletter design! If you thought that creating a newsletter was as easy as putting together a shopping list, then you haven't experienced the challenges and pitfalls that come with creating the perfect newsletter template.
Unleashing Creativity: The Most Inspirational Quotes for Designers
Unleash Creativity: The Most Inspirational Quotes for Designers Introduction Welcome to the exciting world of creativity! If you're a designer, you know that creativity isn't just a buzzword – it's your lifeblood. In an industry that is constantly changing, fresh ideas and innovative approaches are crucial to being remembered. But [...]
Voice Branding: How to Give Your Brand a Distinctive Voice
Voice Branding: How to Give Your Brand a Distinctive Voice Introduction to Voice Branding In today's digital landscape, where visual content is often the center of attention, the importance of voice branding may be underestimated at first. But your brand's voice can make all the difference and create an emotional connection with your target audience.
Freelancer vs. Agency: What's the Best Choice for Your Marketing?
Freelancer vs. Agency: What's the Best Choice for Your Marketing? In the modern business world, companies are faced with the challenge of finding the right support for their marketing strategies. It is often difficult to decide between working with a freelancer or an agency. In this article, we will shed light on the advantages and disadvantages of both options and [...]
AI Animations: The Gamechanger for Modern Marketing Campaigns
AI Animations: The Gamechanger for Modern Marketing Campaigns Introduction Welcome to the exciting world of AI animation! If you think animation is just for kids movies or cartoons, then buckle up because we're here to catapult your imagination to the next level. At a time when marketing is becoming more and more creative and visually appealing, [...]
The legal requirements for web accessibility: What to expect in 2025
The legal requirements for web accessibility: What we can expect in 2025 Introduction The digital world is developing rapidly, and with it the requirements for web accessibility are increasing. From 2025 at the latest, the accessibility of websites will become mandatory. This development is not only a step towards inclusion on the Internet, but also a [...]
Newsletter Design Trends: How to Captivate Your Readers Right from the Start
Newsletter Design Trends: How to Captivate Your Readers Right From the Start In today's digital communication, the design of a newsletter is crucial for success. With the ever-increasing flood of emails, newsletters need to be not only informative, but also visually appealing to grab your readers' attention. In this blog post, we take a look at a [...]
From paper to process: Why personas are so much more than just documents
Hey, have you ever heard of personas and wondered what the hell that actually does? Me too! And I'm telling you, I've stumbled over the same stone more than once. But let me tell you why all this persona stuff is not just empty chatter and how we [...]
A fascinating experience with a music sampler and ChatGPT
The beginning of my journey Sometimes buying new music equipment can turn into an amazing journey, and I recently experienced just such a journey. About a week ago I bought a music sampler and a matching controller keyboard, both from the same manufacturer. You would think that the two devices (from the same manufacturer) would [...]
Neuromarketing – The fascinating interface between brain and marketing
Have you ever heard that our brain makes about 35,000 decisions a day? Crazy, isn't it? And this is where neuromarketing comes into play. But what is it actually? Let's roll it up piece by piece – without any technical jargon, we promise! The 1×1 of neuromarketing – What is it anyway? Neuromarketing is like a window [...]
5 Tips for a Smooth Onboarding Process
Hey, nice to have you here! Now let's dive into the topic of onboarding. The first step in a new job can be quite nerve-wracking. This makes it all the more important that the onboarding process runs like clockwork. Here are five proven tips that I would like to recommend to you so that your new employees [...]
New ways for my advertising office
Changes are imminent in my advertising office – and they are long overdue. My agency should say goodbye to the traditional image of an unapproachable advertising agency and take a new, future-oriented path. In the future, the focus will be on clear, meaningful and smart services that offer customers real added value. From aloofness to customer orientation Times are changing [...]
Overcoming Creative Blocks: Why Less Pressure Is the Key to Success
Do you know this? You're sitting in front of a creative project—whether it's a blog post, a painting, or a short story—and you just can't make any progress. The ideas do not bubble, the words do not want to flow, and the brush remains untouched. In such moments, a simple but effective tip can help: Lower your expectations of yourself [...]
Discover 5 types of creative thinking and how to apply them
Creative thinking is a skill that is often admired and sometimes misunderstood. Many believe that creativity is an innate gift reserved for only a few. But that's not true! Anyone can learn and apply creative thinking to generate new ideas and solve problems in innovative ways. In this article you will learn what creative [...]
How to Attract Your Ideal Customer: A Guide
Hey! Have you ever wondered how to attract exactly the right customers for your business? You know, the kind of customers who share your values, really appreciate your products or services, and stay with you for the long haul. In this blog post, I'll show you how to identify, target, and ultimately convert your ideal customer into [...]
The 15 Best Newsletters for Designers: Inspiration and Knowledge Delivered to Your Inbox
As a designer, you are constantly on the lookout for new ideas, trends and developments. But the internet is full of information, and it can be difficult to find the really valuable content. This is where newsletters come in. They provide you with curated content directly to your inbox without having to spend hours researching. In this blog post [...]
WebP: The only true image format on the web?
Have you ever heard of WebP? If not, then it's about time! WebP is an image format developed by Google that offers both lossless and lossy compression for images on the web. But what makes WebP so special and why should you consider using this format? In this blog post, you will learn [...]
Fascinating possibilities with AI-based animation tools
As a designer, I will dive into the world of AI-based image animation with you and show you the innovative possibilities that this technology offers. From AI renders in Blender to special AI animation tools that turn children's drawings into moving characters, there's a lot to explore. Let's explore the exciting world of AI animation together. AI Render [...]
My Podcasting Journey – A Field Report
Today I would like to give you an insight into my experiences with podcasting. For many years, my team and I have been firmly anchored in this world. It all started with a simple attempt to start a podcast.
Good lighting in the workplace: Must-have or unimportant?
As someone who works at a desk every day, I know from my own experience how crucial lighting is to my productivity and well-being. In this blog post, I'm going to look at the different aspects of ...
Design Quotes – Sayings for Creativity and Inspiration
Welcome to a journey through the world of design quotes! In this blog post, we dive into the minds of great creatives and designers who capture the essence of creativity and inspiration with their words.
Job profiles are changing! Do you do the same?
When we, Michael and Dennis, talked about the importance of professional reorientation, we realized how much our job profiles have changed over the years. Digitization and automation ...
Networking strategies that work!
Are you still sitting silently in the corner or are you already networking? In this blog post, we'll explore together the best strategies for building authentic relationships, avoiding common mistakes, and networking effectively...
You have an appointment with the bouncer – what now?
You're probably wondering: What does a bouncer have to do with business? Well, at new customer appointments we often meet so-called bouncers, i.e. people who primarily communicate with us ...
Gunhild Liljequist: The design icon of the automotive world
When I heard about the biographical novel about Gunhild Liljequist, I was immediately fascinated. This extraordinary designer has created numerous icons of the automotive world with her creativity and talent.
Speak your mind – that's how important feedback is!
In this article, I would like to introduce you to the importance of expressing opinions and a healthy feedback culture. During my time in community service, I had the opportunity to...
World Translation A/S – Fresh and modern website
My team and I have been working hard to redesign the website to meet Worldtranslation's standards and represent the company properly.
The right mentor can help you find your best self
Jürgen Breu, national winner 2019 in the performance competition "Professionals do something" of the Central Association of German Skilled Crafts, about his training ...
