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Here are all the stories that my everyday work writes. In addition, you will find everything about the topic of "digital business" here.
Unleashing Creativity: The Most Inspirational Quotes for Designers
Unleash Creativity: The Most Inspirational Quotes for Designers Introduction Welcome to the exciting world of creativity! If you're a designer, you know that creativity isn't just a buzzword – it's your lifeblood. In
Voice Branding: How to Give Your Brand a Distinctive Voice
Voice Branding: How to Give Your Brand a Distinctive Voice Introduction to Voice Branding In today's digital landscape, where visual content is often the center of attention, the importance of voice branding may seem like an unrecognizable voice
AI Animations: The Gamechanger for Modern Marketing Campaigns
AI Animations: The Gamechanger for Modern Marketing Campaigns Introduction Welcome to the exciting world of AI animation! If you think animation is just for kids movies or cartoons, buckle up, because we're here
The legal requirements for web accessibility: What to expect in 2025
The legal requirements for web accessibility: What we can expect in 2025 Introduction The digital world is developing rapidly, and with it the requirements for web accessibility are increasing. By 2025 at the latest, accessibility will be
Newsletter Design Trends: How to Captivate Your Readers Right from the Start
Newsletter Design Trends: How to Captivate Your Readers Right From the Start In today's digital communication, the design of a newsletter is crucial for success. With the ever-increasing flood of emails, newsletters don't just need to
From paper to process: Why personas are so much more than just documents
Hey, have you ever heard of personas and wondered what the hell that actually does? Me too! And I'm telling you, I've stumbled over the same stone more than once. But let me tell you why all this
Florian, Kitchen Consultant – Personal Branding Page
The Importance of a Personal Branding Page Hi, we are WBM. We are digital forwarders and offer smart and clever marketing services. Today I would like to talk about a particularly exciting project that we are currently working on. Flo, a kitchen
A fascinating experience with a music sampler and ChatGPT
The beginning of my journey Sometimes buying new music equipment can turn into an amazing journey, and I recently experienced just such a journey. About a week ago I bought a music sampler and a matching controller Keybo
Neuromarketing – The fascinating interface between brain and marketing
Have you ever heard that our brain makes about 35,000 decisions a day? Crazy, isn't it? And this is where neuromarketing comes into play. But what is it actually? Let's roll it up piece by piece – without any jargon
5 Tips for a Smooth Onboarding Process
Hey, nice to have you here! Now let's dive into the topic of onboarding. The first step in a new job can be quite nerve-wracking. This makes it all the more important that the onboarding process runs like clockwork. H
New ways for my advertising office
Changes are imminent in my advertising office – and they are long overdue. My agency should say goodbye to the traditional image of an unapproachable advertising agency and take a new, future-oriented path. The focus is on
Overcoming Creative Blocks: Why Less Pressure Is the Key to Success
Do you know this? You're sitting in front of a creative project—whether it's a blog post, a painting, or a short story—and you just can't make any progress. The ideas do not bubble, the words do not want to flow, and the brush remains untouched. I
