Product app development for a medium-sized customer

NOTE ON THE CASE STUDY

In this case study, out of respect for our customers, we do not mention specific names. If you are seriously interested in further information, please contact us. We will then be happy to put you in touch with the respective customers.

Development of a product app for a German medium-sized customer

Problem:

A German medium-sized customer was faced with the challenge of developing a user-friendly product app that presents a variety of products in a well-structured overview. The app should meet the following requirements:

Solution:

  • Product presentation: Clear presentation of products from different categories.
  • Responsive design: Optimal functionality and display on mobile devices and various devices.
  • Multilingualism: Support for 10 languages, as the app was to be rolled out internationally.
  • Consultant contact: Ability for customers to instantly connect with an advisor and receive feedback.
  • Offline use: Functionality of the app even without an internet connection through Progressive Web App (PWA) technologies.

Project Outcome

The development of the user-friendly product app for the German medium-sized customer led to a significant increase in customer satisfaction, as the app offered a clear presentation of products in 10 languages and integrated a direct contact option to consultants. By using Progressive Web App (PWA) technologies, the app could also be used offline, which made it easier to use it in various situations. The rapid rollout and efficient implementation within a few months enabled the company to present its products internationally and receive positive feedback from users.

Project completion on time
Increased employee satisfaction
Improvement of contact
Internationalization
Digital Possibilities Products

Development and design

The project began with the development and design of a responsive product app. A user-friendly interface has been created to allow users to find products quickly and easily. Key steps included:

Categorization and Product Search:
  • Implement clear and intuitive navigation through different product categories.
  • Optimization of the search function for fast product results.
Responsive design:
  • Use flexible grid layouts and media types for optimal viewing on different devices.
  • Use of state-of-the-art web technologies for smooth operation on mobile devices and desktops.

Multilingualism and internationalisation

To make the app accessible in 10 languages, localization tools and standard internationalization libraries were used. Language adjustments have been carefully integrated to ensure a consistent user experience.

Implementation of the consultant contact function

A crucial function of the app was the possibility of direct contact with consultants:

  • Contact form: An integrated form that allows customers to write to their responsible advisor immediately.
  • Immediate feedback: Automated confirmation messages provided the customer with quick feedback.

Technological implementation as a
PWA

By choosing a Progressive Web App (PWA), several advantages could be exploited:

  • Offline functionality: Thanks to caching, the app can also be used without an internet connection.
  • No App Store dependency: Updates can be delivered without the typical App Store processes.
  • Easy to use: The app has an intuitive interface and is easy to navigate.

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Implementation and fast launch

The entire project was implemented in record time. Within a few months, the responsive and multilingual product app was developed and tested. The rapid rollout in 10 languages made it possible to use the app worldwide in a timely manner:

Intensive test phases: Several test phases on different devices and in different languages ensured functionality.
Fast market launch: Thanks to efficient project management and modern development practices, the project was completed quickly and brought to market immediately.

Result

The successful and fast implementation of the product app led to a high level of customer satisfaction:

Increased customer satisfaction: Customers felt well looked after by the direct advisor contact function and the quick response.
Extensibility: Due to the positive feedback, the app was expanded to more customers, which led to the spread of the products.
Technological advantages: The decision to use PWA technology proved to be beneficial in terms of offline use and easy updates.

The success of this product app shows that even complex projects can be realized in a short time thanks to precise requirements management and efficient development.

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