Digitization of the trade fair presence for a globally active company

NOTE ON THE CASE STUDY

In this case study, out of respect for our customers, we do not mention specific names. If you are seriously interested in further information, please contact us. We will then be happy to put you in touch with the respective customers.

Digitization of the trade fair presence for a globally active company

Problem:

The company, a global leader in the manufacture of large and heavy vehicles and machinery, was faced with the challenge of modernizing its trade fair presence. Until now, the company has relied on physical showrooms and analogue display techniques such as price tags, nameplates and printed posters, which were seen as outdated and not very flexible. The aim was to achieve a complete digitization of the trade fair presence, whereby the content on various digital displays should be easily and quickly adaptable.

Requirements and objectives

  • Full digitization of trade fair displays: Abolition of all analogue advertising media in favor of digital displays.
  • Flexibility and dynamics: Content should be able to be changed in real time in order to be able to respond to different products and target groups.
  • Error-free implementation: The digital displays should be operated without technical problems.
  • Adherence to time constraints: The new digital trade fair presence should be fully functional in time for the next major trade fair.

Project Outcome

In several project phases, almost 40 high-resolution displays were installed, tailor-made software was developed for central content control and all content was integrated into 15 languages. The implementation included extensive testing to ensure smooth functionality during the show.

The digital trade fair presence was successfully launched in time for the next trade fair and led to higher visibility and positive feedback from the public. The project was completed without any technical problems and encouraged the company to acquire more digital steles and expand the digital showroom. Full digitization set new standards in product presentation and customer interaction, which gave the company significant advantages.

Project completion on time
Improvement of corporate image
Digital Data Handling
Remote master data maintenance
Mobile use of the displays

Project phase 1

Planning and conception
  • Planning and conception: First, a detailed inventory of the existing trade fair presence was carried out. Current challenges, available technologies and possible risks were identified. On the basis of this analysis, a digitization plan was drawn up, which provided for the gradual introduction of digital displays.
  • Selection and installation of digital displays: In close cooperation with various technology providers, a total of almost 40 high-resolution display units were selected, which were suitable for both outdoor and indoor use. These displays were positioned to ensure maximum visibility and interactivity.

Project phase 2

Development of digital content

Customized software was developed that allowed the content on all displays to be centrally controlled and quickly adapted. This included, among other things:

  • Product presentations
  • Interactive price overviews
  • Technical details of the vehicles
  • Videos and animations

Project phase 3

Integration of 15 languages

For global reach, the software has been designed to display content in 15 different languages. This required:

  • Translations of all content by professional translators.
  • Adaptation of the user interface and layout to display multilingual content ergonomically.
  • Implementation of a simple language switching system that allows users to quickly switch between languages.

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Result and launch

The digital trade fair presence was completed and successfully launched in time for the planned trade fair. The displays worked smoothly, without technical problems or failures. This allowed the company to present its products and services in a modern, dynamic way.

 

Result

The customer was extremely satisfied with the new digital trade fair presence. Not only was the project completed on time and without any technical problems, but it also led to greater attention and a positive response from the trade fair audience. The project was so successful that further digital steles were purchased and the digital showroom was further expanded. The full digitization of the trade fair presence set new standards and offered the company significant advantages in product presentation and customer interaction.

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