Brand development and online marketing for a new software company

NOTE ON THE CASE STUDY

In this case study, out of respect for our customers, we do not mention specific names. If you are seriously interested in further information, please contact us. We will then be happy to put you in touch with the respective customers.

Brand development and online marketing for a new software company

Introduction

A newly founded software company specializing in an innovative app for construction architecture was faced with the challenge of creating a convincing web presence and establishing a strong brand identity in the market. Before the project began, there was no marketing strategy, no defined brand voice, and there were only UI/UX designs of the app. The task was to develop a website that would provide all the necessary content from scratch and effectively market the app. SEO optimization and the execution of Google AdWords campaigns should also be taken into account.

Problem

The company had neither a defined brand voice nor marketing copy or strategies. The website had to be developed from scratch, designed and implemented in a CMS (Typo3). The project had to go live in the shortest possible time in order to show market presence as quickly as possible. Marketing with SEO and Google AdWords From day one, SEO optimizations and AdWords campaigns should be implemented to increase the visibility of the website.

Project Outcome

The successful introduction of the PIM system and the integration of a DAM system have revolutionized product data management and given the company a significant competitive advantage. The efficient implementation and the fast launch underline the achievements of the project team and the advantages of a well thought-out and well-planned system integration.

Project completion on time
Increased employee satisfaction
Productivity
Increase in master data maintenance
Benefits of Digital Asset Management

Project phase 1:

Strategic planning and design
  • Workshops with the customer: Direct workshops with the client helped to identify the main features of the app and define the target group.
  • Brand Voice Development: Analysis of the target group: A comprehensive analysis of potential users and relevant market competitors was carried out. Persona profiling: Based on the analysis, customer personas were created that helped develop a suitable communication style. Brand Voice Definition: A consistent and memorable brand voice has been developed.

Project phase 2:

Web development and content creation
  • Design and design: Creation of a unique and user-friendly web design, taking into account the predetermined brand identity. Prototyping and wireframing to visualize the structure of the website.
  • Typo3 implementation: Development of the website in the Typo3 system for easy management and scalability. Integration of the necessary plugins and extensions for a user-friendly and high-performance website.
  • Content creation: Creation of all texts from scratch, including product descriptions, function-oriented content and blog posts. Adaptation of the content to the brand voice and SEO optimization of the texts.

Project phase 3:

SEO Optimization and Google AdWords Campaigns
  • SEO optimization: Conducting keyword research and integrating the relevant keywords into the website texts. Technical SEO optimizations such as meta descriptions, alt tags for images, and clean URL structures have been implemented.
  • Google AdWords campaigns: Create and manage targeted AdWords campaigns to increase visibility and traffic generation. Daily monitoring and adjustment of campaigns based on performance data.

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Fast launch and results

Launch in record time
Thanks to a stringent project management strategy, the website was able to go online within six weeks. Regular weekly meetings and reports ensured that the team was always up to date and able to respond immediately to the customer's requirements.

Post-launch results
The website quickly achieved a visible position in the search engine results.

Successful AdWords campaigns
The traffic to the website was significantly increased by well-designed and optimized Google AdWords campaigns.

Brand awareness and establishment
Within a few months, the app established itself as a leading system in the construction architecture industry and the company was seen as a recognized player.

 

Result

Through fast and effective project management, well-thought-out strategy development and targeted marketing measures, the software company was able to build a strong online presence within a very short time and successfully introduce its app to the construction architecture industry. Continuous optimization and close cooperation with the customer were largely responsible for the long-term success of the project.

The successful project resulted in two further major launches by other companies in the group.

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