Implementation of an interactive map for the representation of sales structures

NOTE ON THE CASE STUDY

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Implementation of an interactive map for the representation of sales structures

1. Introduction

The digitization of logistics and sales processes is essential for globally operating companies. This case study describes the implementation of an interactive map that shows the worldwide dealer and branch locations of a medium-sized industrial company. It highlights the challenges, solutions and results achieved.

2. Company Profile

The company is a medium-sized, globally operating specialist in the craft and industrial sector. Headquartered in Germany, the company operates production facilities, subsidiaries and a broad network of intermediaries on all continents. The company is known for its high-quality products and innovative solutions, which contribute significantly to its strong market position.

3. Problem

The company struggled to efficiently represent its global dealer and branch locations, resulting in information leakage, communication issues, and delays in logistical operations. The challenge was to find a solution that visualizes the numerous locations in a clear and user-friendly way and makes them interactively accessible.

Project Outcome

The project result led to an approx. 40 percent reduction in search times for location information as well as an improvement in communication and logistics processes. The card's successful rollout was accompanied by high user adoption, and the technologies used proved to be robust and scalable. With recommendations to expand functionality, regular data updates and ongoing training, the company is well positioned to further increase its internal efficiency and expand competitive advantages.

Project completion on time
Increased employee satisfaction
Reduction of search times
Expansion of languages/internationalisation
Increase in sales rep satisfaction

Implementation

  • Data collection and consolidation: Capture and consolidate the locations and their attributes.
  • Design and development: Create a user-friendly, interactive map with responsive design.
  • Implementation: Integration of the card into the existing company network and IT infrastructure.
  • Training and Support: Training of employees and ongoing technical support.

Results

Implementation
  • Better clarity: A clear visualization of all locations worldwide.
  • Efficiency: Quick access to location information promoted more efficient communication and logistics processes.
  • Time saving: Reduce search times for specific location information by 40%.
  • Reduction of miscommunication: Clear visual representation minimized misunderstandings between different business units.

Analysis

The analysis of the implementation showed that the interactive map successfully realized the expected benefits:

  • Technical implementation: The technologies used (e.g. Google Maps API, geocoding) proved to be robust and scalable.
  • User Acceptance: Positive feedback from employees confirmed the user-friendliness.
  • Suggestions: Expansion of filter options and regular data updates were identified as future improvements.

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Result

In summary, the implementation of the interactive map was a success for the company, which is confirmed by the high level of user acceptance.  The developed solution proves to be scalable and can easily be expanded with additional functions.

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